Nothing will ever replace the splendor of physically traveling to a new destination. But while you’re grounded, there’s a new digital world forming that might give you a virtual way to embark on a travel-like experience. Samsara just entered this space with its first NFT Brand Ambassador, Sam.  

Sam lives in the metaverse, a new virtual world where you’ll be able to shop, connect and engage using a combination of VR, AR
and 3D technologies. As you can see, Sam is always ready for a cool ride outfitted with a motto jacket and sunnies that embody that same yearn for adventure that the Samsara brand represents. From her edgy style to her Samsara yellow hair, we think Sam’s got what it takes to represent the brand in this
new digital space. 

The metaverse is still under construction with a vast space that has yet to be developed. But as a smart travel brand, we are
happy to enter this space starting with Sam. The metaverse and NFTs are unchartered territories. Coming up with a concept and bringing it to life was a unique adventure. To take on the task we went to the innovators at Desperate ApeWives. Their collection of NFTs encompass the current cultural zeitgeist, with apes that are tough, eclectic, and adorns the iconic deadpan expression the ape world is known to have. We loved their style and wanted them to take on the task of creating an ape that would encompass Samsara, a brand known for bridging travel together with technology.